Vehicle Wraps vs. Traditional Advertising: Which Yields Better Results?

There are 250 million vehicles in the United States, many of which are owned by small businesses. Wrapping them turns them into cost-effective 24-hour, 365-day mobile billboards. Mobile marketing through vehicle wraps allows you to reach potential customers in multiple locations and demographics. Unlike other forms of advertising, which require recurring fees, vehicle wraps are one-time investments that generate results for an extended period.

Cost-Effective

Vehicle wraps are a cost-effective way to make your business stand out. In addition to making it easier for customers to find, a quality wrap job creates an excellent first impression and instills trust. It can help you close more sales in the long run, as clients will feel more confident requesting your services.

Commercial vehicle wraps Austin are less expensive than custom paint and cheaper than TV and Yellow Pages ads. Plus, they can last for years if cared for properly. A professional installer will ensure the vehicle is ready for the vinyl, cleaning it and removing any rust, dings, or contaminants that could interfere with the adhesive. Once the vinyl sections are applied, they’re trimmed, tucked, and smoothed to give the finished look you want.

Targeted

Vehicle wraps are highly targeted, grabbing people’s attention in your local area. They also can net 30,000-80,000 mobile impressions per day. It’s true if you operate in a densely populated city. They are often unexpected and emotionally charged, which helps them effectively reach your target audience. As a result, people pay more attention to them than stationary ads. It makes them effective in grabbing your audience’s attention and helping them remember your brand or business.

Additionally, a unique URL or 1-800 phone number made just for your wrap can be used to monitor the campaign’s effectiveness. This way, you can determine the number of new customers and leads your wrap has generated. It is important to note that you must take proper care of your wrap. It should be washed with soap and water and never high-pressure washed. It will prevent the vinyl from becoming scratched or ripped.

Long-Lasting

Vehicle wraps can last up to ten years and easily be removed by a specialist when your business changes or you want a new look—far longer than a standard paint job, which might only last a few years. Because of this, wraps are also more cost-effective than other long-term advertising options, with reoccurring costs over time. Having your vehicles wrapped also increases the value of your car when it comes to trade-ins or resale.

Moreover, vinyl wraps are better for your vehicle’s body because they protect it from scratches and dents. Compared to paint, a wrap will last longer and is easier to maintain because it does not have pores. To extend the life of your wraps, wash them regularly to remove everyday grime and dirt. Hand washing is better than taking your vehicle to a car wash, which can be too rough on the vinyl. Keeping your wrapped vehicles in a garage when they aren’t being driven will also help them live longer by blocking out harsh UV rays.

Customizable

Turning a vehicle into a rolling billboard allows companies to non-intrusively reach customers as they travel to and from work or local destinations. Whether you’re a small business that makes deliveries or a large corporation with fleet vehicles, custom wraps will put your company branding in front of a broad audience.

Complete vehicle wraps cover every exterior portion of a car, truck, or van, including the hood, roof, sides, and (if the law permits) windows. They can resemble paint or have specialty graphics, and they are entirely customizable and can be changed as needed. It’s crucial to remember that vinyl has a limited lifespan and can sustain damage from specific types of weather. Parking a wrapped vehicle in a garage overnight, covering it when unused, and steering clear of trees that drop sap can prolong its life span. It’s also worth pointing out that even a professionally installed wrap can fade over time and may eventually need to be replaced.